"Founder Avi Brosh, who operates 10 Palisociety hotels — mostly in LA and the West Coast — and four Arrive by Palisociety properties, has turned the historic St. James Hotel on Sixth Avenue into Palihotel San Diego, whose 122 rooms will be stocked with trendy amenities like Diptyque bath products and Smeg mini-fridges." - Candice Woo