How Chains Like Chipotle Get a Pass on Appropriation | Eater
"An Ayurvedic-based Indian fast-casual chain that approaches menu design deliberately—renaming and reworking items (for example, a smooth chickpea puree initially called “chickpea masala”) to avoid misrepresentation—and treats fast casual as a platform for customer education, sometimes choosing to scrap products that cause more harm than good." - Jenny Dorsey
