"“The wholesale was a lot of work without a very good return,” says Bill Dodd, a former Apple Grower of the Year, whose Hillcrest Orchards in Ohio began offering U-pick in 1997 and pivoted fully to the model within a decade. “This was still a lot of work, but the return was much more viable.” In retrospect, Dodd says he can see how he witnessed the demand for agritourism grow in his own Midwestern life." - Dan Greene