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"I watched pop star Charli XCX stop by the Austin Sixth Street shop before her show at Emo’s, exclaiming “Oh my God, it’s so good” as she peered into the shop’s revolving doughnut case; she took home a box full of doughnuts including the signature Voodoo Doll doughnut, which is filled with raspberry jelly and topped with chocolate frosting and a pretzel stick. The shop leans into its playful identity — “the magic is in the hole” — and sends customers off in its recognizable pink boxes." - Nadia Chaudhury