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Cha Cha Matcha (NoHo)
Cafe · NoHo ·
How ‘Calming’ Drinks Like Recess, Made With Adaptogens and CBD, Took Over | Eater
"A cafe concept that began in New York City and expanded to Los Angeles by reframing ceremonial-grade Japanese matcha as a laid-back, Instagram-ready alternative to coffee: a non-pretentious, pastel-hued aesthetic paired with canned iced teas and flavors like activated charcoal matcha and ginger turmeric. Its founders’ sourcing trip to Japan and emphasis on repackaging matcha as a “chill” caffeine option illustrate how specialty tea culture has been adapted into the wellness beverage market." - Alicia Kennedy
