Patagonia Provisions

Patagonia Provisions Sells Food Products That Prioritize Sustainability | Eater

"Launched about a decade ago as the food arm of an outdoor apparel company with a mission to “use business to protect nature,” this brand makes sustainably focused pantry items — from tins of smoked mackerel, Spanish white anchovies, mussels, dried mango and breadfruit crackers to buffalo jerky, wild salmon, chilis, lentil soups and other ready meals. It partners with scientists and nonprofits to create peer-reviewed standards (notably for wild salmon), promote regenerative organic agriculture, and help farmers transition to climate-beneficial practices; it also subsidizes and incentivizes growers to scale novel crops like Kernza, a perennial grain used in pasta, crackers and a nationally distributed Kernza Pils brewed with Dogfish Head. Product development blends an in-house test kitchen and chefs with food science and founder input, the company emphasizes “eat the bait” by favoring smaller, abundant fish, and pursues a plant-forward vision that encourages beans, grains and reduced animal portions while still offering lower-impact meat and seafood. It is rapidly expanding into grocery stores nationwide but is navigating inflation, supply-chain delays, and the challenge of keeping regenerative products price-accessible through discounts and policy engagement." - Dayna Evans