McDonald’s Teaches Employees Travis Scott Catchphrases Thanks to TikTok | Eater
"A collaboration with Travis Scott—the Travis Scott Meal and associated merch—has become a huge promotional hit, spawning viral TikTok memes where customers play Scott’s “Sicko Mode” at drive-thrus or use catchphrases like “Let’s keep this short and sweet. I think you know why we’re here,” “Cactus Jack sent me,” and “It’s lit, sicko mode.” In a memo to franchisees, US CMO Morgan Flatley and National Advertising Fund head Vicki Chancellor asked that crews be made aware of these monikers or alternate ordering methods to reduce confusion. While the campaign has helped distract from other corporate issues, many note that food-service workers are already under strain during the pandemic and deserve patience and better tipping." - Jaya Saxena
