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"Opened in 1946 and celebrated as Seoul’s oldest and most iconic bakery, this longtime neighborhood institution is cherished for the toasty, earthy-sweet aroma of freshly baked ppang and classic treats like ice cream–filled Monaka and red bean–filled buns. Many employees have worked there for decades—one notable lifer started in 1968—contributing to a strong sense of continuity and tradition that ties the shop to multiple generations of Seoulites." - Katie Chang