"The resort is acting as the launch pad for the burger concept by hosting a semi-secret, one-night-only pop-up announced via the burger brand's Instagram; attendees receive complimentary food and prizes, and early arrivals can earn promotional rewards. The property's executive chef collaborated on the burger's proprietary beef blend, condiments, and bun, emphasizing bold, carefully developed flavors as part of the pre-opening rollout." - Melissa Kravitz Hoeffner