"This clothing and lifestyle store has expanded into a new two-story space, which feels like it came straight out of Copenhagen. In this trendy part of town where stores come and go all too often, Goodhood's staying power is due to the owners being, since 2007, arbiters of East London style, constantly refreshing their mix of streetwear essentials from brands like Wood Wood, Nanushka, Peter Jensen, and MM6. Last year, they expanded their concept and went into furnishings, bringing Nordic brands like HAY and Muuto to East London. So popular is their aesthetic that they're now busy helping other companies find their voice through Goodhood's graphic and branding agency."