Happy Zoe Vegan Bakery

The Best Viral Food of 2025

"I’ve never seen more people ignore a display of baked goods like I did this past summer at Happy Zoe, where everyone in a line of dozens was waiting for only one thing: rainbow whip, which, for the unfamiliar, is a large colorific swirl of aerated frozen banana, plus all of the fruits and nature-based powders that allow them to explore the full ROYGBIV spectrum in each cup. Because each flavor must be prepared à la minute, fans can barely get in the door while it’s warm. The reverse is true now that it’s cold: It’s the best time to try this whip without the stress of a crowd, which you can enjoy with a vegan whoopie pie and a cup of tea." - Tammie Teclemariam