Jeni’s Ice Cream Vows to Ditch FedEx Unless It Cuts NRA Ties

"After customers flooded the company with complaints following reports that its shipping partner offers discounts to NRA members, the owner, Jeni Britton Bauer, publicly demanded on Instagram that FedEx cut ties with the gun group — warning that if it does not, another carrier will win a delivery contract worth hundreds of thousands of ice‑cream pints and nearly 100,000 shipments (with more projected this year). In a video she said the brand “loves” FedEx but is “not playing around,” argued that many customers and a majority of Americans support stricter gun policies and criticized the NRA’s positions, even pointing to UPS as an alternative. The stance drew some backlash, but she framed the move as choosing to be a force for positive change and responding to customer demands." - Clint Rainey