"There are many methods of seduction, and The Hero has correctly realised that a warm roll with salted butter is the most sensual of them all. This Maida Vale pub is all quivering candles and manicured looks, but with its complimentary Parker House rolls it shows a side that’s more doughy and lovable. Finished with a sprinkle of salt and served with a golf ball of butter, these rolls are glorious as is, or to tear at and mop up with." - jake missing, rianne shlebak, sinead cranna