"Pickler & Co is one of the greatest discoveries we’ve had in Midtown recently. It’s a “craft deli,” meaning it’s a deli that wishes it were in Brooklyn, but nonetheless stays true to traditional deli values (for example: there is avocado toast, but it’s only $4). They put a lot of care into what they do here, including their BEC. You get to pick your egg (white or regular), cheese, meat, bread - and there are plenty of sauces to spice things up as well. We went classic, and were very satisfied with our sandwich. BEC Power Points: Lots of choices to customize (because sorry, no one actually chooses American cheese). Penalties: It could be bigger. Served Until: 11:30am We haven’t been here yet, but want you to know this spot exists." - Team Infatuation