Hotel · Jongno-dong
1
Home base
National park · Jeongleung-dong
Granite peaks, temples, waterfalls, city views, hiking trails
4 Postcards
Convention center · Samseong-dong
Spacious, well-organized venue with shops, dining, library, aquarium
2 Postcards
Korean barbecue restaurant · Dongseon-dong
Dry-aged Korean beef grilled tableside, refined courses
1 Postcard
Cultural center · Ihwa-dong
Zaha Hadid's neofuturistic plaza hosts exhibits, fashion, shops
6 Postcards
Cafe · Hannam-dong
BTS fan cafe serving member-inspired drinks and merch
Traditional market · Ihwa-dong
Famous for mung bean pancakes, beef tartare, and textiles
11 Postcards
Clothing store · Apgujeong-dong
Beautiful interior, great coffee, friendly staff, stylish apparel
Book store · Hannam-dong
Independent art book publisher & retailer, diverse foreign art books
3 Postcards
High-end designer fashions, accessories, and creative events
Seafood market · 용강동
Vast market with fresh seafood, raw preparations, and on-site cooking