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"European tourists flock to the Soho Grand, located in the southeastern swath of the neighborhood, making it easily accessible to the boutiques of Nolita, the restaurants of Chinatown and the bars and galleries of the Lower East Side. The 355 industrial chic guest rooms feature plus-sized windows, leather headboard beds and artsy wallpaper. The in-house Grand Bar is lively nearly every night of the week with locals and visitors alike and the Club Room is New York nightlife at its most glamorously out-of-control." - David Farley