Clothing store · Hwanghak-dong
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Book store · Hannam-dong
포스트 포에틱스 is a tucked-away Seoul gem, offering a rich trove of open-shelf art, design, and lifestyle books from global indie publishers.
3 Postcards
Korean beef restaurant · Apgujeong-dong
Hanmiok specializes in top-tier Korean beef, serving the artful chadolgujeolpan cooked tableside in a serene, welcoming setting.
2 Postcards
Fine dining restaurant · Jamwon-dong
At Seoul's Michelin-starred Alla Prima, chef Kim Jin-hyuk serves up whimsically creative dishes in an airy space, ensuring an unforgettable dining experience.
Hotel · Apgujeong-dong
This modern high-rise hotel in Gangnam features sleek, compact rooms—some with private pools—and offers a great dining scene and friendly service.
1 Postcard
Cafe · 가회동
Nestled in the charming Ikseon-dong, this café is famed for its fluffy steamed bread and cozy vibes, perfect for a sweet treat and some chill time.
Korean barbecue restaurant · 광희동
In Sindang-dong, Geumdwaeji Sikdang serves juicy, rich YBD pork grilled on cast iron, famous for its bon sapgyeop and vibrant Korean BBQ vibes.
6 Postcards
Korean beef restaurant · Majang-dong
Born and Bred in Seoul is a three-story haven for hanwoo beef lovers, offering an exquisite journey from butcher shop to intimate fine dining with creative, multi-course experiences.
5 Postcards
Hotel · Sajik-dong
Luxe downtown Seoul hotel with sleek rooms, five upscale eateries, spa, gym, indoor pool, and killer city views just steps from the metro.
Lotte Hotel Seoul blends sleek rooms, top-notch dining with panoramic city views, a spa, and prime access to Myeongdong shopping and subway.
Traditional market · Ihwa-dong
Gwangjang Market is Seoul's vibrant old-school food hall and bustling textile market, famous for crispy mung bean pancakes and authentic Korean street eats.
9 Postcards