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Minimalist store with high-quality, stylish clothing for men and women
14-2 Yeonmujang-gil, Seongdong-gu, Seoul, South Korea Get directions
Cultural landmark · 효자동
Historic royal palace with changing of the guard ceremony
15 Postcards
Hotel · Sogong-dong
Cinema-themed boutique hotel with chic rooms and rooftop bar
4 Postcards
National park · Jeongleung-dong
Granite peaks, temples, and city views draw 5M+ hikers annually.
5 Postcards
Bar · Jongno-dong
Record shop cafe by day, LP bar with cocktails by night
1 Postcard
French restaurant · Jamsil-dong
Michelin 3-star French cuisine with stunning city views
2 Postcards
Cocktail bar · Apgujeong-dong
Zero-waste bar with creative cocktails using local ingredients
Modern art museum · 가회동
Modern & contemporary Korean art, Nam June Paik, Do Ho Suh
8 Postcards
Traditional market · Ihwa-dong
Street food paradise: mung bean pancakes, beef tartare, kimbap
12 Postcards
Korean barbecue restaurant · Samseong-dong
Charcoal grilled beef tripe specialist, Michelin listed since 2017
Korean beef restaurant · Majang-dong
Premium hanwoo beef courses, butcher shop, and private dining
