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"I enjoyed Midgard Adventures as a family-owned southern Iceland operator offering off-roading jeep tours, fat-bike rides, hiking, snowmobiling and glacier walks led by local guides and family friends; they run single-day and multi-day tours (2–7 days) and also operate a hotel in Hvolsöllur (about 90 minutes southeast of Reykjavik) with a restaurant, bar, rooftop hot tub and sauna — day tours start around $265 and the experiences are high-quality and less cookie-cutter." - Matthew Kepnes