"Gold Souk, Deira. Located in the heart of Deira, Dubai's Gold Souk is a traditional market with hundreds of shops primarily selling gold and jewellery. Walking along the aisles of stores filled with gold, one begin's to understand how Dubai is sometimes known as the 'City of Gold'. With it's location remaining the same since its humble beginnings in the early twentieth century, enjoy exploring this historical souk and shop smartly – know what you're looking for and agree on a reasonable price before showing any cash. Also, make sure to steer away from individuals standing outside shops wanting to sell fake watches or handbags. The Gold Souk is always alive with shoppers and jewellers and their appreciation for gold."