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"An online pet-care portal launched in Seattle in 2011 that connects busy pet owners with sitters and walkers, facilitating dog-sitting, walking, boarding and drop-in visits for about a million dog owners across the U.S. and Canada. The platform appeals to people who want occasional canine companionship without full-time ownership and has expanded into the U.K. as part of plans to grow further across Europe." - Boyd Farrow