"You know how these things go. The hip destination of the moment is the one with the right blend of natural appeal, geographic accessibility, and exclusivity — the place that’s edgier than the established destinations (read in this case Bangkok or Phuket) but that draws enough traffic to support some kind of infrastructure (meaning not, say, Antarctica, or the island from Lost). As of right now, Thailand’s destination of the moment is Hua Hin — and a good look at a hotel like Dune should go a long way towards explaining why." - Tablet Hotels