"A hospitality venture could hardly ask for a more auspicious setting than a 19th-century Florentine building that once housed the Guild of Hoteliers. Today it’s an Art Deco–inspired luxury boutique hotel decorated in a striking palette inspired by the colors of the nearby Duomo. This is the Hotel La Gemma, whose rooms and suites effortlessly mix period architecture and Deco elegance with a graphic contemporary sensibility." - Tablet Hotels