"For many travelers, the name Nikki Beach instantly conjures up images of a glamorous coastal lifestyle: champagne and house music by the infinity pool, pop-up fashion shows at the Cannes Film Festival, lavish white parties to kick off the season. Indeed, the hotel component is only part of the brand — Nikki Beach is, first and foremost, a luxury beach club concept, born in Miami Beach and continually branching out to seaside locales in places like Monte Carlo, Saint-Tropez, and Ibiza." - Tablet Hotels