"Clerkenwell, neighboring on decadent Soho, the buttoned-up City and the hipster playground of Shoreditch, is ground zero for London’s design and creative communities, chock full of imaging labs, ad agencies, and design firms. Many of our customers will have business in and around Clerkenwell, and now they have a convenient place to stay as well. Not that there’s a shortage of hip new hotels in London—this is still the most competitive hotel market in the world—but there’s always room for another good one, especially in this once boutique-shy neighborhood." - Tablet Hotels