"Nikki Beach hotels trade on a certain level of exclusivity — they tell you to “tell only your best friends” about them. And they’re found only in some truly moneyed places, so it’s perfectly on brand to see them popping up in Dubai. But ultramodern, ultra-luxe hotels are a dime a dozen in this shining city on the shores of the Arabian Gulf. So a hotel needs to have a special selling point to set it apart from the pack, and the Nikki Beach Resort & Spa has location on its side." - Tablet Hotels