"If you’re opening a brand-new hotel in an old city — indeed, in the very center of the oldest neighborhood of a city celebrated for its rich cultural history — you have two choices. You can either try to recreate the grandeur of the past, or you can embrace the future. The proprietors of the Grand Ferdinand Vienna opted for the latter. And we’re glad they did. Vienna already has its fair share of glittering palaces; trying to rival their splendor through imitation is a futile task. A better idea, in this case, to try a different approach, to take a stab at redefining Viennese glamour and refinement for contemporary travelers." - Tablet Hotels