Tourist attraction · 가회동
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Fusion restaurant · Apgujeong-dong
Ryunique in Gangnam blends French-Japanese techniques with seasonal Korean ingredients for a creative, elegant, and ever-evolving fine dining experience.
4 Postcards
Hotel · Sogong-dong
L’Escape Hotel in Seoul blends Belle Époque Parisian charm with sleek tech, luxe rooms, and top-notch dining in a prime city-center spot.
5 Postcards
Hotel · Jamsil-dong
Perched atop Lotte World Tower, SIGNIEL Seoul pairs sky-high views with sleek suites, Michelin-starred dining, a luxe spa, and Seoul’s largest champagne bar.
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Korean barbecue restaurant · Apgujeong-dong
Samwon Garden in Gangnam serves premium Hanwoo Korean BBQ in a sleek space with soaring ceilings and a lush outdoor garden.
Cultural center · Ihwa-dong
Dongdaemun Design Plaza, Seoul's neofuturistic marvel by Zaha Hadid, dazzles with curving forms, art exhibits, night lights & pop-up shops.
Restaurant · 노고산동
JungDaepo in Mapo serves charcoal-grilled pork with endless sides like eggs and kimchi, loved by locals and visitors alike.
2 Postcards
Nestled in the vibrant heart of Myeongdong, Hotel28 Myeongdong combines cinematic charm with luxury accommodations and top-notch service.
1 Postcard
Market · Ihwa-dong
Dongdaemun is Seoul’s sprawling textile and fashion hub, packed with malls, night markets, and legendary street eats.
Cocktail bar · Apgujeong-dong
Zest in Cheongdam dazzles with award-winning, eco-conscious cocktails that blend local flavors in a sleek, stylish late-night spot.
Bar · Sajik-dong
Charles H. at Four Seasons Seoul is a luxe, hidden speakeasy blending Gatsby-era glam with exotic cocktails inspired by legendary bon vivant Charles H. Baker.