Butterfield Market
Gourmet grocery store · Upper East Side
1150 Madison Ave, New York, NY 10028
Highlights
Gourmet market with prepared foods, salads, baked goods & froyo
Gourmet market with prepared foods, salads, baked goods & froyo
"Butterfield Market actually makes frozen yogurt, but you'd never be able to tell. It tastes so much like soft serve that we’re granting it a place on this guide. At the longstanding market that ginger juice enthusiasts like to compare to Erewhon, they have a relatively simple lineup of flavors and toppings (no offense 16 Handles), and we usually opt for a silky smooth chocolate peanut butter swirl. If there's a line outside at the frozen yogurt takeout window—and there probably will be—head inside and order there, because nobody seems to have realized you're allowed to do that." - willa moore, hannah albertine, arden shore, molly fitzpatrick
"People like to compare this Upper East Side market to LA’s Erewhon, and we sort of get it. It feels a little more like a quaint, family-run gourmet market than the Hailey Bieber smoothie seller does, but NYC’s ginger juice enthusiasts need somewhere to go, and Butterfield, with two locations in the area, has become upper Manhattan’s top choice. It checks a lot of boxes: There’s expensive tuna, an exceptionally pristine hot bar, and people who do their full weekly shop here as if the cost of lettuce isn’t four times the price as it is at a regular grocery store. They also have some very notable frozen yogurt, which tastes more like soft serve. If there's a line outside at the frozen yogurt takeout window—and there probably will be—head inside and order there, because nobody seems to have realized you're allowed to do that." - Willa Moore
"The Upper East Side grocer, known for high-quality, high-priced products — and its soft-serve stand — is coming to Long Island City; LICTalk.com reports it will take over a 10,000-square-foot space at 29-17 40th Avenue, at 30th Street, in the Dutch Kills section, and the publication suggests it may feel a little higher-end than local folk are accustomed to, while the New York Times in 2022 called this sliver of Queens “low-key, low-slung, but not for much longer...”." - Emma Orlow
"This family owned grocery offers same day local delivery of fresh produce, frozen yogurt, prized baked goods, and other grocery items, as well as prepared foods." - Robert Sietsema
"I found Butterfield Market across the street offers a creamier, crowd-pleasing swirl that satisfies a classic ice-cream-shop craving with add-ons like cookie crumbs and sprinkles." - Tammie Teclemariam
