The Best Soft Serve In NYC - New York - The Infatuation

"Butterfield Market actually makes frozen yogurt, but you'd never be able to tell. It tastes so much like soft serve that we’re granting it a place on this guide. At the longstanding market that ginger juice enthusiasts like to compare to Erewhon, they have a relatively simple lineup of flavors and toppings (no offense 16 Handles), and we usually opt for a silky smooth chocolate peanut butter swirl. If there's a line outside at the frozen yogurt takeout window—and there probably will be—head inside and order there, because nobody seems to have realized you're allowed to do that." - willa moore, hannah albertine, arden shore, molly fitzpatrick