Indigo Cow

Ice cream shop · Greater Echo Park Elysian

Indigo Cow

Ice cream shop · Greater Echo Park Elysian

3

1710 W Sunset Blvd, Los Angeles, CA 90026

Photos

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Indigo Cow by Nate Watters
Indigo Cow by Nate Watters
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null
Indigo Cow by null

Highlights

Indigo Cow in Echo Park serves silky soft-serve made with premium Hokkaido milk from Japan, offering a deliciously simple menu and chill vibes.  

Featured in The Infatuation
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1710 W Sunset Blvd, Los Angeles, CA 90026 Get directions

indigocow.com
@indigo_cow

$$ · Menu

Information

Static Map

1710 W Sunset Blvd, Los Angeles, CA 90026 Get directions

+1 213 440 5913
indigocow.com
@indigo_cow

$$ · Menu

Features

parking paid street
wheelchair accessible entrance

Last updated

Jul 22, 2025

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@infatuation

The 13 Best Soft Serve Spots In Los Angeles

"We want to be a Hokkaido cow in our next life. They have it pretty good, or so we imagine after sampling their goods at Indigo Cow in Echo Park. This soft-serve shop from Seattle sources its dairy directly from Japan, which might sound like a gimmick until you try their signature milk flavor. It’s incredibly light and silky with a subtle sweetness that needs zero embellishment. There’s also a not-too-sweet matcha flavor (and a milk-matcha swirl), toppings like mochi, roasted soybean powder, and a creamy Japanese sweet potato puree that’s brûléed to order." - brant cox, sylvio martins

https://www.theinfatuation.com/los-angeles/guides/best-soft-serve-in-la
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@infatuation

Indigo Cow - Review - Echo Park - Los Angeles - The Infatuation

"We want to be a Hokkaido cow in our next life. They have it pretty good, or so we imagine after sampling their goods at Indigo Cow in Echo Park. This soft-serve shop from Seattle sources its dairy directly from Japan, which might sound like a gimmick until you try their signature milk flavor. It’s incredibly light and silky with a subtle sweetness that needs zero embellishment. If plain frozen milk doesn’t sound like your thing, there’s also a not-too-sweet matcha flavor (and a milk-matcha swirl), toppings like mochi and nutty roasted soybean powder, and the option to cap your cup with creamy Japanese sweet potato puree that’s brûléed to order. Indigo Cow tends to attract a nighttime crowd along Sunset after dinner, so get your milk fix during the afternoon to avoid a line." - Sylvio Martins

https://www.theinfatuation.com/los-angeles/reviews/indigo-cow-echo-park
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@infatuation

LA’s New Restaurant Openings

"Indigo Cow is a soft-serve shop from Seattle that sources its milk from Japanese cows. which we've been told by reliable sources makes a noticeable (and delicious) difference. The menu at this Echo Park location is kept simple with three flavors—Hokkaido milk, hojicha, and a swirl of the two—and toppings like housemade fruit syrups, dark chocolate sauce, and Japanese rice balls tossed in toasted soybean flour. " - sylvio martins

https://www.theinfatuation.com/los-angeles/guides/new-la-restaurants-openings
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Jason S (Simchelin Guide)

Google
This is absolutely the best ice cream I've ever had. You can really taste the milk and the soft serve. The service was amazing. They told us they bring the milk directly from Hokkaido Japan and they use it in a soft serve machine. The soft serve was so flavorful and very milky. Just like how I like it. I absolutely love this place. The prices are amazing too. They have Christmas decorations up.

Nikki A

Google
Ok this place got some hype for Their Japanese milky ice cream so we had to try it for ourselves . We just got a plain Hokkaido soft serve in a cup without any toppings to really taste the flavor . It is in fact creamy . Not too sweet but has a nice subtle flavor . We enjoyed the ice cream but all the reviews are true about not filling up your cup and the waffle one is filled halfway ! That’s not even enough ice cream! So in conclusion - I don’t think the amount of ice cream is worth 7 dollars , but it tasted good and I’m glad I tried it !

Stephanie Notley

Google
I had high expectations for this ice cream and unfortunately my expectations were not met. The Hokkaido milk ice cream was pleasantly sweet and milky but very one note. The matcha ice cream was similarly bland with a very mild matcha flavor. The mochi balls were absolutely not worth it, flavorless with a mid texture. The mochi balls also quickly became hard in the areas where they were in contact with the ice cream. I’m pretty sure these are the store bought frozen mochi. The warabimochi was not warabimochi. It was far too firm and gelatinous and not delicate and melt in your mouth as it should be. The crème brûlée milk ice cream had this weird brown ?sugar? Layer on top the milk ice cream but the top layer of sugar that was supposed to be brûléed was thin and did not cover the entire surface of the ice cream. Overall the quality of the ice cream did not meet expectations and did not merit the cost. If you want good matcha ice cream I’d head over to Rowland Heights or SVG. Parking is as expected for LA which is busy but you can find something if you’re patient. There is street parking and there is a larger parking lot behind the store though it’s generally busy as expected for a weekend evening in LA.

Tina

Google
Came on Thanksgiving, hours were from 12pm-10pm. This week they didn’t have matcha but had chocolate flavor and Hokkaido milk. We ended up getting Hokkaido milk with matcha mochi, matcha sauce and matcha powder. The mochi matcha was really soft, the powder tasted authentic, the ice cream was delicious. The employee was super nice. They are starting to alternate flavors. We found parking right up front. There few seats and tables inside to enjoy your ice cream but also a couple of benches outside. Im one to have something savory after having something sweet and usually on sunset there are a few taco trucks to go too.

Alex K

Google
Tried this new location. Hokkaido soft serve here isn’t as good as those I’ve had in Japan such as “CREMIA”. It tastes just like the normal milk you can buy in the US so I’m not sure if they’re using 100% Hokkaido milk or just a small percentage. if you had the real Hokkaido soft-cream in Japan, you’ll know the difference.. It’s ok if you don’t have high expectations but $7 for a plain soft serve in a generic (no logo) cup that’s not even filled… this ain’t it.

S. L

Google
Nothing to see scream home about. Won’t return. Food/price: Overpriced softserve similar to McDonalds. The softserve alone is $4-5 and any topping is like $1-3 extra. $7-8 for their most popular serve. Matcha softserve is better than the original. Service: service was great and efficient. Staff were friendly Atmosphere/accessibiltiy: NO PARKING, street parking is a pain around this part of town; took 30 minutes to find parking on a Sunday evening. Shop is small with limited seating. Bench seats and tables are so close together that you’re basically sitting with strangers. Tables and seats are not wiped down enough so theres melted ice cream all over that the customers have to clean. Big plus is that its dog friendly!

Melinda C

Google
Delicious! It was everything I expected Indigo Cow to be. It was not too sweet & perfect portions. I got the matcha swirl with mochi. Instagram said there would be gluten free waffle cones, but they didn't have any when I went. The service was great. They also have coffee there. Decor is clean & cute. Will be back from San Diego!

Takenori Iga

Google
I visited this newly opened spot on Friday during their soft opening, and to be honest, it's one of the best soft serves I've ever had in the US. The texture is so creamy and not too sweet! I’ll definitely be back and I 100% recommend it!
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Vi H.

Yelp
This place is great! The matcha flavor and milk flavors were very mild and perfect for when you want a sweet thats not too sweet. The mochi is veryy soft and adds a nice chewy texture component. The soft serve tastes very high quality and creamy. We went an hour before closing so they weren't doing their crème brûlée flavor anymore which is understandable, but i definitely want to try it next time.
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Jimmy S.

Yelp
The Japan imported ice cream from Hokkaido was a highly anticipated place I expected to be amazing. I've had it in Seattle which was excellent. Unfortunately it did not match nor meet the expectations. I had the matcha with matcha mochi and powder. the ice cream was very creamy but not as delicious or delightful as the one I had in Seattle. The staff is a nice and the order came out very quickly so at least the line isn't too long or bad. The seating is very casual but can be limited. It's a nice dessert spot to have while in echo park but it's disappointing that the quality wasn't maintained when moving to LA.
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Elijah T.

Yelp
Indigo Cow is an ice cream shop that specializes in 2 flavors, Hokkaido Milk and Ceremonial Matcha. Aside from the insane quality of the flavors, the add-ons and syrups add a new and different quality to the already elevated ice cream. We ordered the Hokkaido Milk with the MBR add-on. Total came out to about $7-8 dollars for possibly 4-8 oz of ice cream. While the quality is insane, the inside is pretty small, and they're running a soft serve machine in the back. The staff were very helpful! Despite it being our first time, we were debating the swirl or just the Hokkaido Milk by itself to really try it out, but the worker suggested by itself and we knew we made the right decision. Overall; would come on a hot summer day, or long summer night. Parking in the back to make life easy and great quality ice cream, yet portion-wise is lacking.
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Lan N.

Yelp
We stopped here after an evening at Echo Park. Thankfully there's a big parking lot behind the shop, so we didn't have to look for street parking. It's a public lot, so very affordable. The soft serve was good, but I would say didn't actually taste like the Hokkaido milk soft serve we had in Japan. The mochi and matcha warabamochi were very fresh though and I enjoyed their seasonal black sesame/yuzu topping. I would get it again if I was in the area, but just wouldn't expect it to actually taste like the soft serve in Japan.
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Hanna Y.

Yelp
Small space with limited seating by the windows. Easy simple menu to order from. We found parking on the street and walked over. We got the Yaki-imo brûlée soft serve. The sweet potato was so yummy with the soft serve.
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Jake A.

Yelp
Indigo cow was delicious! The flavors were very well done but not overpowering and the combinations of mochi and the Hokkaido soft serve were well balanced. They have a small seating area inside and we found a parking spot that probably wasn't a parking spot on the next block over . I added the cone on top because I had heard such great things but my wife and I both did not particularly enjoy how hard it was, I didn't feel it combined well with the ice cream and would skip it in the future. Other than that, I'm interested in trying the other combinations of flavors and toppings!
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Jerry K.

Yelp
Soft serve - just ok. Does not taste like anything I had in Japan that was from Hokaido. There's a certain taste that I even got at the convient stores in Toykyo. Maybe the milk had to be pasteurized here that may have changed the flavor profile, but not what I can recall or dream about eating. Service- good and fast Cleanliness- good Parking - street parking. Not fun at all. Price - won't be a repeat for LA pricing
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Jacob L.

Yelp
My friends and I came here after dinner for dessert after they heard recommendations from others. The store occupied and older space as it had the layout of stores from the 1950s and 1960s where you enter through a short tunnel between glass windows. Those windows, which typically displayed merchandise, had since been transformed into benches but the narrow configurations made it difficult for parties on the inner most parts to get out without walking over others or forcing others to get up (like getting out from the window seat on an airplane). If Indigo Cow was not allowed to reconfigure the store front, then this was an understandable compromise and at least it "looked cute." (I'd recommend eating outside if possible but to not travel too far as our order began melting right away and I'm pretty sure even 10 minute walk would compromise the flavor and texture.) This was my first visit to any Indigo Cow... and their menu on the wall was SO CONFUSING! I get that it was designed to look clean and retro, and AFTER you are explained the menu, it kind of makes more sense--but if your design needs explaining before it can make sense, then it fails. Not putting equal emphasis on looks AND utility was a poor design choice. They did have some smaller print-out menus which made much more sense... but for the wall, I could suggest multiple changes which could improve its comprehension... and then there was the audible sighs from the staff having to explain the wall menu... and their eye rolls... but I digress... As it turned out, they only had 2 flavors of soft serve and all the other listen items (WHICH SOUND LIKE FLAVORS), were merely toppings. I ordered a swirl with a black sesame and yuzu topping and a charcoal waffle cone. The soft serve itself was decent but didn't blow me away. It's supposedly made from Hokkaido milk but still goes into the soft serve machine as a dehydrated powder. The matcha flavoring was to my liking, not overpowering but not weak. The Hokkaido milk flavor was completely lost on me as the toppings completely covered it up. In that regard, I regretted ordering the toppings as the black sesame flavor took over almost everything (so I can understand if others wanted the matcha flavor to be strong so it complimented and mixed with the black sesame instead of being over-written). The yuzu pieces were the only thing able to cut through the black sesame flavor. The waffle cone itself was also disappointing to me. It tasted completely flavorless and not even slightly sweet. I had bit of the cone by itself before eating it with the soft serve and it was all texture and no taste. I love myself a good wafflecone and have good charcoal ones from other stores (and in Japan), and Indigo Cow's version simply did not hit the mark for me. If it's hot outside and you want a decently priced soft serve treat to help cool yourself down, Indigo Cow will suffice but it may not blow your tastebuds away. Others seem to like it so maybe I'm an outlier. ‍
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Abbey T.

Yelp
Are you an ice cream or soft serve person? Personally am a bigger fan of soft serve and this place is soooo good!!! Brought my little brother who is picky about everything he eats even sweets and he agreed that its the best soft serve we've tried!! The workers were veryyy nice!! Aside from being soo good, would literally go back here cuz of the good energy! The place is a bit small if you were looking for a place to sit down and chat for a long time with a big group. More of a grab and go type of vibe... Also pro tip, there's two big parking lots around the corner which thank goodness because I would rather cry than parallel park in LA lolll!!
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Shannon K.

Yelp
I am an ice cream lover and Indigo Cow did not disappoint. When we walked in to their cozy shop the cashier was so patient with us as we decided our flavors and toppings. My family got an assortment so we could all try tastes of each others. Every single one was delicious! The size was perfect also. There isn't very much seating inside but there are benches outside to sit down and enjoy. We found parking around the corner in an open lot. I will definitely be back when I'm in the area.
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Doriee L.

Yelp
Been wanting to try Indigo Cow for a while since they're supposed to have Hokkaido soft serve. During one of our recent visits to LA, we were in the area so we were able to give them a try! They're a small shop with about two tables inside and one bench outside for you. Their menu is fairly small with two flavor choices. My husband and I shared a small cup, Hokkaido milk flavor, and did M.B.R (mochi, brown sugar syrup, and roasted soy bean powder) for the topping. It was just ... ok? Hokkaido soft serve is one of my favorite things and I've had it while vacationing in Hokkaido. Unfortunately, Indigo Cow does not really compare. Yes, it has a hint of Hokkaido milk flavor but it's a hint. The toppings were great though and the mochi was delicious. I think if you go in with the expectation that it is just overpriced milk flavored soft serve, you'll be fine. But if you go in with the expectation that it's Hokkaido soft serve, you'll be disappointed.
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Melinda C.

Yelp
First time trying soft serve made with milk from hokkaido cows. It was creamy, light, but still had a clean milk taste which I'm typically not a huge fan of, but this was great. Loved the matcha soft serve swirled in + MBR toppings (especially the mochi and brown sugar syrup). They forgot about my friend's order and gave her extra mochi on top. Pretty limited seating inside. Street parking only.
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Mary K.

Yelp
This place is hit or miss for me for sure. It's good but not good enough to stay in that line. One night I had gone and straight up left because it was too long and taking forever. Some nights are better than others when it comes to the soft serve itself. The matcha mochi is good but the regular mochi has 0 flavor. I would only come if I'm craving matcha soft serve and there's plenty of other places for that!
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Stefanie L.

Yelp
Cute little shop that brought me back to being in Japan. Not quite Cremia but it was good. We got the vanilla and matcha swirl. With mochi and brown sugar syrup. YUMM. I would go again if I'm in the area. They were in their soft opening and had a line but honestly it moved quick!
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Dustin L.

Yelp
Small soft serve place that offers higher quality Japanese inspired ice cream with a few topping options. Pricey but not overly pricey. Details: We went for the vanilla (haha) experience and got 1 of each flavors without toppings, and 1 cone. The ice cream feels creamy and has a very soft smooth textured. Hokkaido milk tastes like higher quality plain milk ice cream. It has a more subtle flavor and isn't too sweet. Matcha was just okay. The matcha flavor wasn't as pronounced as I was hoping it to be, so it kinda tastes like generic matcha flavor ice cream but I think it uses the Hokkaido Milk as the base ice cream, so it has the above properties. The waffle cone was freshly made and pretty good, not bland nor overly sweet. There was a decently long line that snaked around the cramped interior into a line that went out the door. There wasn't much for the direction or way to queue so it felt a bit chaotic but everyone seemed to inherently understand the direction and flow for the line. The menus on the wall are confusing and the actual menu are upfront. I think this contributed to the long queues as you don't know the price or how ordering works until you see the paper menu. Seating is pretty cramped/intimate. The restroom is behind a cool looking door and is kept clean, and they have water station. Staff seemed okay, nothing super friendly or informative, but not cold either. It took a while for our ice cream to be ready due to the cone so this and the lack luster matcha would ding half a star. The other half star is more of how the business addressed its the location and having a slightly pushy homeless man outside pan handling. He came inside and started walking around the people queuing asking for money and staff didn't really do anything. The area is also very cramped and narrow, so there was no escape route or buffers in place, so it was uncomfortable with how close he got. It's a complicated situation of ethics and compassion, but as a business, you want to provide a safe and comfortable environment. I could see many patrons get nervous and uncomfortable as the man walked around and got close to each of us. This place is way out of the way for me, but I probably wouldn't want to jump back here again if I was in the area if it means having to deal with aggressive panhandlers. Could have been a one off thing, but the neighborhood isn't exactly the nicest. The location/environment can't be controlled by the owner/staff, so I wrote all that more as an FYI. But not taking any action to ensure a better customer experience or have measures in place is why I dinged the other half star.
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Monica E.

Yelp
The crème brûlée I give it 3/5 just because the consistency was interesting. It was like apple sauce texture than smooth creamy texture. But it was decently good. Matcha was 5/5 it was rich and you can definitely taste the matcha flavor. It was strong but perfect balance of strong matcha and sweetness. That's my favorite so far The Hokkaido milk was solid 3/5. It wasn't bad but I thought it would be much richer and creamier. But I felt like it was your mediocre milk taste. It was still good though. Service was fast and the person that helped us was super nice and helpful, the inside was cute and cozy.
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Brian V.

Yelp
Soft serve shop located in Echo Park. They have a really streamlined menu because they specialize in soft serve using milk from Hokkaido. The shop itself is sleek and is pretty small. There's some seating and tables but this place, when busy, is probably best for grab and go. Folks here are friendly and efficient. Came in with some friends after dinner and we were excited to try this place after hearing about. I'll be the first one to say that I probably wouldn't be able to figure out which soft serve is from Hokkaido or not in a blind taste test. But I will say the soft serve here is very delicious. I ended up ordering some of the soft serve and a waffle cone with MBR topping - mochi, brown sugar syrup, and roasted soy powder. What a treat! Since I'm a huge fan of soft serve in general, I definitely will be coming back for more at this place when I'm in the area,
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Megan L.

Yelp
Simple menu with Hokkaido or matcha flavors and you can customize with toppings + Small Hokkaido and Matcha Swirl in cup ($5 + roasted soybean powder $0.25): both flavors perfectly not too sweet but the matcha wasn't as strong as I like and Hokkaido wasn't anything special or creamy. Appreciated the flavor the soybean powder added (7/10)
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Nachelle M.

Yelp
Soft serve was creamy and smooth. Matcha flavor was alright, couldn't really taste it in the ice cream. Warabimochi was so soft and stretchy, nice q q texture. Charcoal waffle tasted like a regular waffle.
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Matthew C.

Yelp
Tried Indigo Cow for the first time and it really lived up to the hype. I ordered the Hokkaido milk ice cream with mochi, brown sugar, and roasted soybean powder. The ice cream itself was incredibly smooth and had a rich, clean milk flavor that was not too heavy. The brown sugar syrup added a deep sweetness without overpowering it, and the roasted soybean powder gave a subtle nutty finish that tied everything together. The mochi pieces were soft and chewy, a perfect texture contrast. Service was great. The staff was polite and moved the line along quickly even though it was fairly busy when I visited. They were also helpful in explaining the toppings for anyone who had questions. The space inside is minimal but stylish. It is a smaller shop with limited seating, but it felt inviting and well-kept. Definitely a good spot for a quick stop when you are craving a unique dessert. Overall, Indigo Cow impressed me with both the quality of the ice cream and how well everything was presented. I will definitely be back to try more combinations.
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Arthur E.

Yelp
Small soft serve ice cream shop with some Japanese flavors and toppings. Went during the week after dinner - there is street parking and a couple lots behind the building. Can get tough finding a spot though. Place is small but bright. The seating is a bit funky - sort of like an airplane cabin where there's windows seats and if you needed to get out, you would need to ask people next to you to move out of the way. Ended up eating in the car. Got the Hokkaido Milk with their seasonal black sesame and yuzu sugar topping along with their chocolate wall. Was suuuuuper good of a mix - perfect balance of sweetness, citrus, chocolatey-ness, and creaminess. Would def get this again!
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Jess B.

Yelp
The soft serve is very creamy and delicious. It isn't too sweet, which I love, even with the added MBR topping. There was a small line when I entered on a Saturday afternoon. Even with the line, the service was quick and I got my order right away. There is a parking lot behind but it's really packed on the weekend, so plan ahead for that. It's also a bit pricey, but I think worth it.
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Michelle Z.

Yelp
Super busy inside and there was one worker doing everything so the line moved a little slowly, but the service was super friendly! Got the seasonal sweet potato soft serve I've seen all over social media (yaki imo creme brulee) and although the sweet potato brulee part was delicious, the soft serve underneath sadly did not taste like anything. It was also a little pricey at $7.10 per small cup. Glad I tried it though! There's limited seating inside but most people take their dessert to go.
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Iman A.

Yelp
Holy cow! This place was great! I'm glad I dragged my dad here after we were in the area for the day. We both ordered the small Hokkaido soft serve with M.B.R (mochi + brown sugar syrup + roasted soy bean powder). The soft serve was solid and didn't make me feel "jelak", which means feeling overwhelmed/sick by the taste of a rich, heavy dish in my language. The soybean powder was perfect and I thoroughly enjoyed it. The brown sugar also complimented the soft serve well. I would have liked less of it so it wasn't too sweet by the time you reach the bottom of the cup. Overall, it was a delightful experience. Parking was limited. There were street parking and lots behind the store but those were filled up quickly. It was definitely on the pricier side but worth it if you want to treat yourself. If I get another chance to visit again, I definitely want to get the matcha-centric topping. 10/10!
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Jacklyn D.

Yelp
This has been on my list of dessert places to visit for a while now! I finally got to go, and it did not disappoint. I was in between the matcha and the mochi brown sugar soft serve because they seem to be their most popular items. The Hokkaido soft serve has a very distinct taste that never disappoints! It tastes like a less sweeter version of condensed milk and super creamy. The mochi was super chewy and fresh. I wish they added more than just one! (You can pay for more, of course) The brown sugar drizzle they add on top adds a hint of sweetness to the soft serve as well. It was not overwhelmingly sweet either, just the perfect balance! The inside of the shop is cute and bright, perfect for a mini photo shoot against the wooden wall that they have! Service is great and fast! Only street parking is available, but there is plenty by the residential area. Just a short walk away! I would recommend visiting this spot!
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Narla L.

Yelp
Whether enjoyed on a warm day or as a sweet treat after a meal, it's the perfect combination of indulgence and refreshment. Their soft serve is the definition of "not too sweet." The service can be a little slow depending on what time you go. There was one person handling the cashier, making the order, and calling out the order. Major props to the person who helped me out that day. She still had a wonderful energy while working.
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Phoebe W.

Yelp
Went to go try the Yaki-mo creme brûlée. I thought it was a great and unique flavor! I also quite liked the decoration of the store. The service was a bit slow, but understandable since they was only one employee.
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Elisa P.

Yelp
This is a Hokkaido milk ice cream spot that was very small but had enough seating for customers to enjoy at. Finding parking in the area was incredibly difficult even on a Wednesday night. The sole worker at the spot was in charge of taking orders and filling them but they were able to move quickly and were very polite and patient. We ordered a small swirl with matcha warabimochi and the seasonal black sesame with yuzu. Both were tasty! I'm not sure I would come back because of the parking situation but I'm not mad that I made it out once.
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Janet M.

Yelp
While the soft serve flavors are limited, there are several Japanese toppings to choose from which make it especially good from azuki to kinako mochi.
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Sam O.

Yelp
This is such a delicious way to finish a meal. The Hokkaido milk is really something else, believe that! So creamy and delicious while not being too sweet. The price is reasonable as well. We both got small sizes, and they make sure to fill it all out. Very yum. If you're a fan of all things Japanese, what are you even doing with your life? Get over here now. And if you're on the fence, just go. It really is a whole lot of yum yum for the money.
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Darian E.

Yelp
Hokkaido style soft serve? Arigato! Sadly, I set my expectations too high. Indigo is a small soft serve shop selling ice cream made from imported Japanese Hokkaido milk. On our visit Indigo offered their classic milk flavor and matcha. We stuck with the OG, one in a dark waffle cone and a second w strawberry syrup. The ice cream was soft, more subtle than a classic vanilla soft serve; and slightly more dense, shirking away from the walls of the cone and dish. It was good, slightly better than an average vanilla soft serve based on its slightly unique flavor, but not extraordinary. The strawberry syrup was unremarkable, likely not homemade, and the cone crispy but not appreciably different from any other waffle cone. The inside was spartan and small, but clean. The service was friendly but slow, with one person running the entire shop. I informed the cashier, excited, that it was our first visit but was a little disappointed when she only explained the two ice cream flavors and neglected to point out the unique toppings, which I would have liked to try. Unfortunately Indigo falls quite short on value. The soft serve is expensive - $6.50 for a medium sized cup (see photos) and more for very topping and a waffle cone. Two large servings and a latte, with tax and tip, set us back $25, a steep price. Were the ice cream more unique, the ambiance more cozy, or vibrant more authentic Japanese, this price would be justified. Unfortunately, we are left with a pedestrian cone at a worldly, exotic price. Sayonara! Such a shame. Food: 4/5 Service: 3.5/5 Ambiance: 3.5/5 Value: 2.5/5
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Dessa B.

Yelp
I'll be direct and say it isn't 100% the same as having a soft serve from Japan but it's close enough! Love having the swirl option and the matcha mochi was soft and chewy and decently sized. I would go back and try other toppings.
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Joe L.

Yelp
Was excited to try this place since they offered Hokkaido Milk Soft Serve! I have never been to Hokkaido, so I have nothing to compare it to, but the ice cream was SO CREAMY. I got the Hokkaido Milk Soft Serve with M.B.R as my topping (mochi + brown sugar syrup + roasted soy bean powder) and it did not disappoint. I was also intrigued by their seasonal topping: black sesame and yuzu sugar. Will definitely come back to try that!
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Sarah B.

Yelp
After having visited Hokkaido last week and experienced first hand the superiority of the dairy products, my partner REALLY wanted to try this place which we first saw while walking through the neighborhood on our way somewhere else. We got the soft serve with MBR (mochi, brown sugar, roasted soybean powder.) The combination of flavors is great, the soft serve is milky and a nice consistency. Overall no complaints, I really want to come back and try their other flavors.
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Jae L.

Yelp
Great ice cream, especially recommend their seasonal special, creme brulee! It has their milk ice cream topped with sweet potato puree and creme brulee made fresh! 1 star deducted due to its high price, limited parking, and usually slow service (one worker covering the whole shop).
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Taylor U.

Yelp
Feel disappointed after the excitement of trying this place out from all the hype. Indigo Cow is known for their milk sourced from Hokkaido, Japan. For some reason, I thought it would be source from a particular breed of cow from Japan that has very distinct flavor. This place uses regular milk imported from Japan, and the taste of the ice cream is non-distinguishable from other ice cream shop in the States. I ordered the Hokkaido milk soft serve on a cone with matcha powder on top. The soft serve was average tasting, but the black cone was delicious. The employee (named Adrian I think), was super friendly. Interior is small and not a lot seatings. No free parking here but there's a big parking lot behind the store that is reasonably priced.
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Timmy B.

Yelp
All I can say is... it's JAPAN IN MY MOUTH! It's legit Japanese soft serve -- not too sweet but too good!!! Can't wait to try it with toppings! PS Street parking only
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Nasiha A.

Yelp
We visited Indigo Cow and were excited to try their Hokkaido milk soft serve! It's made with rich, high-quality milk from Hokkaido, Japan. The flavor was incredibly creamy, with a silky-smooth texture. I got the mochi brown sugar topping with roasted soybean powder, which added a nutty and caramelized flavor to the soft serve. My husband chose the strawberry topping, which was refreshing and had a tart contrast to the rich milky base. Every bite was a perfect balance of flavor and texture. If you're a fan of Japanese-style soft serve, this place is a must-try! The ambience is very clean, few places to sit inside, and benches outside. Great customer service, answered my questions and gave suggestions. Street parking only!
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James W.

Yelp
At this point, all those who have sought after this famous Hokkaido milk creation already know about it. Personally speaking, Indigo Cow isn't creating a soft serve. The consistency is softer ice cream. The mouthfeel from the overrun does not make any distinctions. There is a sense that the ice particles are not fully incorporated into the cream, or possibly they are not churning this effectively. Indigo Cow delivers a good ice cream experience. A tad on the coconut taste from their regular vanilla ice cream, the creative additions offer some nice variety and taste. The mochi and swirl are nicely balanced. Other varieties will mask the milky taste, leaving you wondering what the famous milk they are talking about. The staff here are wonderful and are very pleasant with everyone. This is a must-try for any ice cream lover.
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Jamie S.

Yelp
Worth the try: Hokkaido milk soft serve Hokkaido Milk Soft Serve: Creamy, milky flavor. I topped mine with MBR (Mochi + Brown Sugar + Roasted Soy Bean Powder) and it was the perfect combo. PARKING: Street parking only, which can be hard to come by. ATMOSPHERE: Small shop in Echo Park. Limited seating inside with some benches available outside. SERVICE: The ice cream is quick to come out--so quick they had my order ready before I could even finish paying. I've had this place bookmarked for a while and finally had a chance to stop by. Indigo Cow is known for being the first American ice cream shop to make soft serve with milk from Hokkaido, and I'm glad they opened one up right in LA. I'm a huge ice cream fan, so I mean it when I say this place lives up to the hype. My partner and I went on a Sunday afternoon and it was packed with people, but luckily the line moved fast. The ice cream is creamy, milky, and delicious, everything I'd expect from a Hokkaido milk soft serve. This spot transported me back to Japan, and I'll definitely be back to try it again.
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Julia Y.

Yelp
Absolutely scrumptious. It was so good I came twice in a row after trying it for the first time. Relieves my Japan travel withdrawals. Soft serve takes you straight to Japan. Arigato Muchas gracias. Limited seating, even if there's a line, wait isn't long. Can street park or park across the street by the grocery store.
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Carlo G.

Yelp
Probably one of the few ice cream places that holds the truest "not too sweet" title! I loved the refreshing, creamy, and not too sweet ice cream here! I got a small Hokkaido Milk + Matcha Soft Serve Swirl in a Cup with M.B.R Topping (Mochi + Brownsugar Syrup + Roasted Soybean Powder). It was light and delicious. I love the milky flavor from the Hokkaido Milk and the earthy matcha flavor. The addition of the toppings was good too, subtle and not too overpowering so you can still enjoy the soft serve flavors. My only critique is the mochi was was kind of plain. I wish it was sweet or had flavor. The interior is cute, but has limited seating. There's also street parking outside. I would definitely come back here again to try the other menu items and other ice cream combos.
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Hannah C.

Yelp
Having tried soft serve in Hokkaido, I had high expectations for Indigo Cow--and it did not disappoint. First off, shoutout to the cashier for being so helpful and friendly. There's nothing worse than getting ice cream from someone who looks like they'd rather be anywhere else. Now, was it exactly like the soft serve I had in Hokkaido? Not quite. But was it just as delicious in its own way? Absolutely. Creamy, rich, and totally worth it. Would definitely come back!
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Yoojin S.

Yelp
HOKKAIDO MILK!! I am obsessed with hokkaido milk. I imagine pastures of well-treated cows eating grass... it's so milky and creamy, it just doesn't compare to the US. This place is super cute and the owner is so kind!! Most boba shops that carry 'hokkaido milk tea' is usually powder, but HERE, the owner said that they get the hokkaido milk frozen & fresh from japan. US dairy feels so processed compared to anywhere else in the world. My lactose-intolerant friend did not have any adverse reaction to this soft serve, but meanwhile any dairy in the US caused him problems. OK so they have a lot of options, but I opted for the simple hokkaido soft serve. It was so milky! We also got matcha syrup on the side - I loved how super strong the matcha is, it's not sweet, yet not too bitter either! So good. I also love there's small lil pockets of seating - which is also kinda rare for an ice cream shop!
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Boj o.

Yelp
THE BEST SOFT SERVE ON THE PLANET!!! Okay, it's over exaggerated there but it's the real deal. So I heard about how amazing the foundation of the source - Hokkaido milk. Something about the first scoop. It's creamy and savory. I can taste the milk. It's truly special. How is it even possible to have something this spectacular. It reminded me of the soft serve I had when I went to Vietnam except it's only for a dollar lol. Service was fast. Inside was simple and there's not so much room to hangout and enjoy. Overall it's about the ice cream.
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Ajay K.

Yelp
Stopped by Indigo Cow on a trip to LA and got their signature Hokkaido milk soft serve with the "matcha centric" topping. The soft serve was spot on and you can easily taste the unique creamy flavor of the Hokkaido milk. We also loved the warabimochi in the topping. Hope they open an outpost in the Bay Area soon!
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Gerina O.

Yelp
Indigo Cow has been on my LA bucket list for awhile and I finally got to try it! There's plenty of metered street parking around and the block that the shop is in has LA charm. I'm a huge fan of Hokkaido soft serve and I was super excited to find a place in LA. I got the seasonal yaki-imo brulee soft serve. I've always been a sucker for a good brulee It's their Hokkaido milk soft serve topped with a layer of roasted sweet potato and then bruleed sugar. The flavors of the sweet potato and the milk ice cream went so well together! The texture was perfect and the sweetness was just right. The sweet potato taste is prominent though so if you like the taste of pure milk ice cream I would get one of their other options. This place is definitely worth a try!
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Fortuna N.

Yelp
Wow I love Indigo Cow's infamous Yaki-imo ice cream (5/5)! If you love crème brûlée and love Japanese sweet potato then you will love this dessert! If it's your first time I would get this since it's so unique and different. It's made with base of Hokkaido milk ice cream that's very soft in flavors of the milk and it's topped with sweet potato puree that is so creamy with the right amount of natural sweetness! Topped with a hard sugar shell that is torched to be a creme brûlée top. It was amazing eating it as it was crunchy texture from the creme brûlée top, then with the creamy sweet potato filling, met with the cold Hokkaido milk ice cream. It all came together so well! I also tried their matcha ice cream and Hokkaido milk swirl with MBR (4/5). I really enjoyed the matcha ice cream as you could taste the earthy matcha and it was perfectly sweetened. I got the MBR (mochi, brown sugar, and roasted soybean powder) as a topping and it was wonderful together. Their mochi didn't have much flavor but the consistency was perfectly bouncy and the brown sugar with the ice cream added sweetness to it so it really worked out!
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Joy Y.

Yelp
Very small shop with only a few seats but located in the hipster part of Echo Park so you can take it to go and walk around while enjoying it. A bit pricey for a treat, but the Hokkaido milk is legit. I got it with matcha and warabi mochi. Sweet but not too sweet. That's the criteria for Asian-inspired desserts to be good. Texture was amazing and smooth. Lactose intolerant folks, take some lactaid with this. I didn't, and this gave me some bloating and gnarly farts for the next day LOL. Would still eat it again.