Indigo Cow

Parking is gonna be rough, but there is a paid lot around the corner. Customer service was fine and the cashier was nice. I ordered the matcha and vanilla swirl with strawberry syrup. It was a great combo, but the soft serve itself was okay. I don’t mind going back, but the taste/flavor doesn’t meet the hype it receives.

The Japan imported ice cream from Hokkaido was a highly anticipated place I expected to be amazing. I've had it in Seattle which was excellent. Unfortunately it did not match nor meet the expectations. I had the matcha with matcha mochi and powder. the ice cream was very creamy but not as delicious or delightful as the one I had in Seattle. The staff is a nice and the order came out very quickly so at least the line isn't too long or bad. The seating is very casual but can be limited. It's a nice dessert spot to have while in echo park but it's disappointing that the quality wasn't maintained when moving to LA.

Updated Review: ⭐☆☆☆☆ Really disappointed with the customer service. My friend politely asked a question about getting a sample—she was told no, which is totally fine. But the way the employee handled it was not. She didn’t make any eye contact, barely spoke above a whisper, and made it feel like my friend was being completely ignored. It was uncomfortable to witness. We didn’t catch her name, but she had blonde hair and blue eyes. Honestly, if your job is just serving ice cream from a machine, the bare minimum is to treat people with basic respect and attention. A little friendliness and eye contact go a long way. It’s weird and off-putting to be treated like you’re a bother just for asking a simple question. Won’t be returning based on that interaction alone. Old review: A++ Flavor!!! This is the first time I try Hokkaido Ice cream and it was the best ice cream I’ve ever had! The texture to me was soft and creamy. I usually feel terrible when I eat other kinds of ice cream specially with so many sweeteners involved but this Ice Cream made me feel good after eating it. Would definitely try again 💯 place is small and has outside benches as well- free water cups and a clean restroom!

Pretty busy but the lines go fast as it's soft serve. Everything is on the pricey side which personally docks another star for me. ---------- Swirl with warabimochi Grade: B- Hokkaido milk was really light flavored. I expected a stronger milky creamy flavor. Matcha was light but tasted fresh. The warabimochi was really good. Perfect chew with a good dusting of matcha powder. ---------- Brulee soft serve Grade: B- Hokkaido milk soft serve with I believe some sort of yam with brulee on top? Not sure but it had a lightly gritty texture. Tastes better if you mix it in just a bit

Great addition to the neighborhood. The staff was nice, but would recommend encouraging a friendlier approach especially for people who are not familiar with Hokkaido soft serve and etc. There was no line when I arrived so it took all of 3 minutes to order and be out the door. I ordered the sweet potato creme brulee which was the perfect "not too sweet" treat. The creaminess of the potato, the crunchy sugar top, with the cool soft serve was a perfect pairing for a warm night. I'll be back to try some other combos.

Best Hokkaido Milk ice cream in LA! The soft serve cream is milky and creamy. Milk in Japan taste different compared to US, not sure if the Milk is sourced from Japan but the taste here is similar but localized to US milk taste. Simple menu. Taste good.

A good soft serve and the toppings were tasty. Now I’ve been to Hokkaido and have had plenty of soft serve in Asia with Hokkaido milk as the feature. Indigo cows soft serve is good but it didn’t remind me of Hokkaido milk flavor.

Love the matcha kinako mochi topping!! The second photo is an array of our group’s selection on National Alice Cream Day, our third stop of 3 place on our crawl. We all happened to get something different and we all enjoyed our toppings!

Indigo Cow has been on my list for quite some time, in hopes of filling the void in my heart that was left after leaving my beloved Cremia in Japan. While this doesn't quite match up, it was a wonderful alternative. I came especially for the yaki-imo brûlée, and it definitely did not disappoint. The creamy sweet potato topping with the crispy torched brûlée was a perfect complement to the milk soft serve. We came on a Thursday evening around 6 pm and there was no wait. The service was quick and friendly, and I loved the simplicity of the menu. Can't wait to come back when I'm in the area!

Over a decade ago, I went to a Japanese bakery and I bought several pastries. Not knowing much about the world, I was surprised that I did not taste sweetness in the pastries. And I do mean, I did not taste sweetness. I do not mean that the sweetness was subdued with intentional tame, I mean to my taste buds, I tasted pastries with frosting and layers that did not carry the typical sweetness expected in cake. I could not see past the sweetness or lack there of, the pastries were a miss because I expected them to be more from point of purchase. I remembered these facts after I entered Indigo Cow that sells ice cream made from milk from Hakkaido, which is an area of Japan that has cows that produce milk that is turned into velvet soft yet rich milk. I hate to write reviews like this, where my taste buds might taste the lack of sweetness but may not understand that this is the wonder of the treat. Imagine someone who prides themselves in being a fashionista. And they are given distress clothes of the season made by the house of De la Renta, and then they complaint about the tattered pants that almost looked burn. They can the error but they do not have the current and global knowledge to know that this is, in fact, the fabulous factor. Am I not understanding that the lack of sweetness is truly the fabulous factor? Perhaps. I do not fear admitting that I do not know all flavor profiles and perhaps I am limited in knowing what is wonderful because I did not acquire all worthy tastes. Despite that, I know what I like, and an ice cream that is milk taste forward and does not have a clear personality is not something I liked. When I approached the counter, a young lady helped me, it was her first day. I asked questions that betrayed the fact that I was a proverbial noob to the place. I wanted them to define what Matcha is? I did not know that it was a green tea powder. I ordered the regular Hokkaido milk flavor in a regular cup. i then added the most popular topping: Mochi with brown sugar and roasted soy bean powder. I also added a wall of chocolate, a topping like that. The first few spoonfuls, I loved. I loved the mochi, thick, gummy- in a wondrous way- and yes it event had sweetness I admired. But once the mochi was gone, and the wall of chocolate was gone all you had left was the milk ice cream and I could not without the toppings. The toppings carried the ice cream, which means that the foundational flavor floundered, at least for me. If you are familiar with Japanese ice cream, or you are more broad of palette, then you might find the ice cream flavor grand. They also had other flavors and drinks, my friend got the Affagato. But I do not think I will go again, not because they did anything wrong, but by design maybe this treat was never designed to impress someone like me. The shop itself is cute, with a demure personality. It is totally a Sunset Blvd. experience.

If it's convenient to stop by, definitely go for it if you're craving a sweet treat. If it's not convenient, don't bother because parking is horrendous during busy hours. Flavor menu is limited but lots of fun toppings to make it your own. - Yaki-imo brulee (milk base with sweet potato topping and brulee finish) - The sweet potato is very unique. The mushy texture of the potato with the crisp brown sugar and cool soft serve make for a delicious combination! Limited dessert. - Matcha Swirl with MBR* - The matcha is pretty good, but not the most memorable. The Hokkaido milk soft serve is very light. It has a milky taste bordering vanilla. It's very soft and can melt easily. *MBR is short for mochi brown sugar syrup and roasted sesame.

Small shop on sunset, street parking, or public lot behind the building. Tight seating inside with a few benches and some seating outdoors curbside. It was a little messy inside which was slightly off putting but maybe because it was towards the end of the evening? Ordered the Hokkaido milk soft serve with the MBR topping. It was good but it wasn't GREAT. Loved the ice cream and they gave plenty of mochi but there definitely wasn't enough brown sugar and kinako powder to enjoy the mochi with. Since the mochi balls are so big, they require more toppings so you're not just eating plain rice cakes imo.

Parking: $0.80/ hour parking lot at Lot 662: Lemoyne and Sunset. They have their own restroom. The door is so creatively thought out and so cute. Hokkaido Milk Soft serve with MBR: $9 total is pretty steep but it's great if you wanted to get it just to try it. The mochi is so chewy but it's not freshly boiled. I would actually recommend to pair the MBR to the Hokkaido milk soft. The soft serve is very light and lightly sweet.

Amazing!! Good quality dessert. I love their Hokkaido milk topped with M.B.R. Not too sweet, very creamy, unique flavors. Simple soft serve that is their very own touch. Highly recommend if you're in the Echo Park area.

The Japan imported ice cream from Hokkaido was a highly anticipated place I expected to be amazing. I've had it in Seattle which was excellent. Unfortunately it did not match nor meet the expectations. I had the matcha with matcha mochi and powder. the ice cream was very creamy but not as delicious or delightful as the one I had in Seattle. The staff is a nice and the order came out very quickly so at least the line isn't too long or bad. The seating is very casual but can be limited. It's a nice dessert spot to have while in echo park but it's disappointing that the quality wasn't maintained when moving to LA.

Indigo Cow is an ice cream shop that specializes in 2 flavors, Hokkaido Milk and Ceremonial Matcha. Aside from the insane quality of the flavors, the add-ons and syrups add a new and different quality to the already elevated ice cream. We ordered the Hokkaido Milk with the MBR add-on. Total came out to about $7-8 dollars for possibly 4-8 oz of ice cream. While the quality is insane, the inside is pretty small, and they're running a soft serve machine in the back. The staff were very helpful! Despite it being our first time, we were debating the swirl or just the Hokkaido Milk by itself to really try it out, but the worker suggested by itself and we knew we made the right decision. Overall; would come on a hot summer day, or long summer night. Parking in the back to make life easy and great quality ice cream, yet portion-wise is lacking.

We stopped here after an evening at Echo Park. Thankfully there's a big parking lot behind the shop, so we didn't have to look for street parking. It's a public lot, so very affordable. The soft serve was good, but I would say didn't actually taste like the Hokkaido milk soft serve we had in Japan. The mochi and matcha warabamochi were very fresh though and I enjoyed their seasonal black sesame/yuzu topping. I would get it again if I was in the area, but just wouldn't expect it to actually taste like the soft serve in Japan.

Indigo cow was delicious! The flavors were very well done but not overpowering and the combinations of mochi and the Hokkaido soft serve were well balanced. They have a small seating area inside and we found a parking spot that probably wasn't a parking spot on the next block over . I added the cone on top because I had heard such great things but my wife and I both did not particularly enjoy how hard it was, I didn't feel it combined well with the ice cream and would skip it in the future. Other than that, I'm interested in trying the other combinations of flavors and toppings!

Small space with limited seating by the windows. Easy simple menu to order from. We found parking on the street and walked over. We got the Yaki-imo brûlée soft serve. The sweet potato was so yummy with the soft serve.

My friends and I came here after dinner for dessert after they heard recommendations from others. The store occupied and older space as it had the layout of stores from the 1950s and 1960s where you enter through a short tunnel between glass windows. Those windows, which typically displayed merchandise, had since been transformed into benches but the narrow configurations made it difficult for parties on the inner most parts to get out without walking over others or forcing others to get up (like getting out from the window seat on an airplane). If Indigo Cow was not allowed to reconfigure the store front, then this was an understandable compromise and at least it "looked cute." (I'd recommend eating outside if possible but to not travel too far as our order began melting right away and I'm pretty sure even 10 minute walk would compromise the flavor and texture.) This was my first visit to any Indigo Cow... and their menu on the wall was SO CONFUSING! I get that it was designed to look clean and retro, and AFTER you are explained the menu, it kind of makes more sense--but if your design needs explaining before it can make sense, then it fails. Not putting equal emphasis on looks AND utility was a poor design choice. They did have some smaller print-out menus which made much more sense... but for the wall, I could suggest multiple changes which could improve its comprehension... and then there was the audible sighs from the staff having to explain the wall menu... and their eye rolls... but I digress... As it turned out, they only had 2 flavors of soft serve and all the other listen items (WHICH SOUND LIKE FLAVORS), were merely toppings. I ordered a swirl with a black sesame and yuzu topping and a charcoal waffle cone. The soft serve itself was decent but didn't blow me away. It's supposedly made from Hokkaido milk but still goes into the soft serve machine as a dehydrated powder. The matcha flavoring was to my liking, not overpowering but not weak. The Hokkaido milk flavor was completely lost on me as the toppings completely covered it up. In that regard, I regretted ordering the toppings as the black sesame flavor took over almost everything (so I can understand if others wanted the matcha flavor to be strong so it complimented and mixed with the black sesame instead of being over-written). The yuzu pieces were the only thing able to cut through the black sesame flavor. The waffle cone itself was also disappointing to me. It tasted completely flavorless and not even slightly sweet. I had bit of the cone by itself before eating it with the soft serve and it was all texture and no taste. I love myself a good wafflecone and have good charcoal ones from other stores (and in Japan), and Indigo Cow's version simply did not hit the mark for me. If it's hot outside and you want a decently priced soft serve treat to help cool yourself down, Indigo Cow will suffice but it may not blow your tastebuds away. Others seem to like it so maybe I'm an outlier. ‍

This place is great! The matcha flavor and milk flavors were very mild and perfect for when you want a sweet thats not too sweet. The mochi is veryy soft and adds a nice chewy texture component. The soft serve tastes very high quality and creamy. We went an hour before closing so they weren't doing their crème brûlée flavor anymore which is understandable, but i definitely want to try it next time.

Soft serve - just ok. Does not taste like anything I had in Japan that was from Hokaido. There's a certain taste that I even got at the convient stores in Toykyo. Maybe the milk had to be pasteurized here that may have changed the flavor profile, but not what I can recall or dream about eating. Service- good and fast Cleanliness- good Parking - street parking. Not fun at all. Price - won't be a repeat for LA pricing

Are you an ice cream or soft serve person? Personally am a bigger fan of soft serve and this place is soooo good!!! Brought my little brother who is picky about everything he eats even sweets and he agreed that its the best soft serve we've tried!! The workers were veryyy nice!! Aside from being soo good, would literally go back here cuz of the good energy! The place is a bit small if you were looking for a place to sit down and chat for a long time with a big group. More of a grab and go type of vibe... Also pro tip, there's two big parking lots around the corner which thank goodness because I would rather cry than parallel park in LA lolll!!

Me and my new Bestie Talia( ice cream concierge) ; we both have the same taste! I appreciate the recommendation. And thank you for Winona for putting everything together. Those two have to be there working the next time I'm back to try something different!

Idk why my friends said this place wasn't that good... I got the yaki ima and it was PHENOMENAL!!! Can't wait to return. Parking around here sucks tho.

I am an ice cream lover and Indigo Cow did not disappoint. When we walked in to their cozy shop the cashier was so patient with us as we decided our flavors and toppings. My family got an assortment so we could all try tastes of each others. Every single one was delicious! The size was perfect also. There isn't very much seating inside but there are benches outside to sit down and enjoy. We found parking around the corner in an open lot. I will definitely be back when I'm in the area.

Been wanting to try Indigo Cow for a while since they're supposed to have Hokkaido soft serve. During one of our recent visits to LA, we were in the area so we were able to give them a try! They're a small shop with about two tables inside and one bench outside for you. Their menu is fairly small with two flavor choices. My husband and I shared a small cup, Hokkaido milk flavor, and did M.B.R (mochi, brown sugar syrup, and roasted soy bean powder) for the topping. It was just ... ok? Hokkaido soft serve is one of my favorite things and I've had it while vacationing in Hokkaido. Unfortunately, Indigo Cow does not really compare. Yes, it has a hint of Hokkaido milk flavor but it's a hint. The toppings were great though and the mochi was delicious. I think if you go in with the expectation that it is just overpriced milk flavored soft serve, you'll be fine. But if you go in with the expectation that it's Hokkaido soft serve, you'll be disappointed.

First time trying soft serve made with milk from hokkaido cows. It was creamy, light, but still had a clean milk taste which I'm typically not a huge fan of, but this was great. Loved the matcha soft serve swirled in + MBR toppings (especially the mochi and brown sugar syrup). They forgot about my friend's order and gave her extra mochi on top. Pretty limited seating inside. Street parking only.

Since my first visit, there hasn't been a single weekend where I don't actively go out of my way to swing by Indigo Cow after whatever plans we have. There's usually a line, sometimes even out the door, but it moves quickly! They serve Japanese-style soft-serve with 3 options: Hokkaido milk, matcha, or a swirl of both. I usually go for the Hokkaido on its own or the mix with matcha. The Hokkaido is rich and creamy, and the matcha adds just the right amount of flavor without being too strong. Neither is overly sweet, which I really appreciate. They also offer a variety of toppings, but honestly, the base soft-serve is so good I usually keep it simple. There's a public parking lot just around the corner, which makes it easy to stop by without stressing about street parking. This spot has definitely become a weekend habit for me, and I'm not even the tiniest bit mad about it.

Parking is annoying but other than that Indigo Cow is perfect. This is my go to for soft serve ice cream in LA. The Hokkaido milk ice cream is so rich and creamy. My favorite is the matcha.

Small soft serve place that offers higher quality Japanese inspired ice cream with a few topping options. Pricey but not overly pricey. Details: We went for the vanilla (haha) experience and got 1 of each flavors without toppings, and 1 cone. The ice cream feels creamy and has a very soft smooth textured. Hokkaido milk tastes like higher quality plain milk ice cream. It has a more subtle flavor and isn't too sweet. Matcha was just okay. The matcha flavor wasn't as pronounced as I was hoping it to be, so it kinda tastes like generic matcha flavor ice cream but I think it uses the Hokkaido Milk as the base ice cream, so it has the above properties. The waffle cone was freshly made and pretty good, not bland nor overly sweet. There was a decently long line that snaked around the cramped interior into a line that went out the door. There wasn't much for the direction or way to queue so it felt a bit chaotic but everyone seemed to inherently understand the direction and flow for the line. The menus on the wall are confusing and the actual menu are upfront. I think this contributed to the long queues as you don't know the price or how ordering works until you see the paper menu. Seating is pretty cramped/intimate. The restroom is behind a cool looking door and is kept clean, and they have water station. Staff seemed okay, nothing super friendly or informative, but not cold either. It took a while for our ice cream to be ready due to the cone so this and the lack luster matcha would ding half a star. The other half star is more of how the business addressed its the location and having a slightly pushy homeless man outside pan handling. He came inside and started walking around the people queuing asking for money and staff didn't really do anything. The area is also very cramped and narrow, so there was no escape route or buffers in place, so it was uncomfortable with how close he got. It's a complicated situation of ethics and compassion, but as a business, you want to provide a safe and comfortable environment. I could see many patrons get nervous and uncomfortable as the man walked around and got close to each of us. This place is way out of the way for me, but I probably wouldn't want to jump back here again if I was in the area if it means having to deal with aggressive panhandlers. Could have been a one off thing, but the neighborhood isn't exactly the nicest. The location/environment can't be controlled by the owner/staff, so I wrote all that more as an FYI. But not taking any action to ensure a better customer experience or have measures in place is why I dinged the other half star.

The crème brûlée I give it 3/5 just because the consistency was interesting. It was like apple sauce texture than smooth creamy texture. But it was decently good. Matcha was 5/5 it was rich and you can definitely taste the matcha flavor. It was strong but perfect balance of strong matcha and sweetness. That's my favorite so far The Hokkaido milk was solid 3/5. It wasn't bad but I thought it would be much richer and creamier. But I felt like it was your mediocre milk taste. It was still good though. Service was fast and the person that helped us was super nice and helpful, the inside was cute and cozy.

Simple menu with Hokkaido or matcha flavors and you can customize with toppings + Small Hokkaido and Matcha Swirl in cup ($5 + roasted soybean powder $0.25): both flavors perfectly not too sweet but the matcha wasn't as strong as I like and Hokkaido wasn't anything special or creamy. Appreciated the flavor the soybean powder added (7/10)

Soft serve shop located in Echo Park. They have a really streamlined menu because they specialize in soft serve using milk from Hokkaido. The shop itself is sleek and is pretty small. There's some seating and tables but this place, when busy, is probably best for grab and go. Folks here are friendly and efficient. Came in with some friends after dinner and we were excited to try this place after hearing about. I'll be the first one to say that I probably wouldn't be able to figure out which soft serve is from Hokkaido or not in a blind taste test. But I will say the soft serve here is very delicious. I ended up ordering some of the soft serve and a waffle cone with MBR topping - mochi, brown sugar syrup, and roasted soy powder. What a treat! Since I'm a huge fan of soft serve in general, I definitely will be coming back for more at this place when I'm in the area,

After having lunch in Arts District, we decided to head to Echo Park on the way home for dessert at Indigo Cow. This part of Sunset can get quite busy. You may get lucky with metered street parking, but there is also a lot located right behind the building. The lot costs $0.50 per hour, very reasonable. Don't feed it quarters, though, because the machine will eat them without remorse. The inside is very simple, white and blue. The staff was very welcoming and took the time to explain the menu since it was our first time. I opted for a small Hokkaido Milk with BRM toppings (brown sugar syrup, red bean powder, and mochi). The small size was sufficient for one person. You can really taste the difference in the milk - it's not a plain tart that you'd encounter at something like a frozen yogurt establishment - it's truly a milk based frozen dessert. The mochi was the weakest link - it was a bit bland in my option, lacking any sort of flavor. I wouldn't go out of my way to seek it out, but I definitely would give it another try if I'm in the area. Next time, if there is a next time, I'd try the limited quantity Sweet-potato brulee option.

Cute little shop that brought me back to being in Japan. Not quite Cremia but it was good. We got the vanilla and matcha swirl. With mochi and brown sugar syrup. YUMM. I would go again if I'm in the area. They were in their soft opening and had a line but honestly it moved quick!

Tried Indigo Cow for the first time and it really lived up to the hype. I ordered the Hokkaido milk ice cream with mochi, brown sugar, and roasted soybean powder. The ice cream itself was incredibly smooth and had a rich, clean milk flavor that was not too heavy. The brown sugar syrup added a deep sweetness without overpowering it, and the roasted soybean powder gave a subtle nutty finish that tied everything together. The mochi pieces were soft and chewy, a perfect texture contrast. Service was great. The staff was polite and moved the line along quickly even though it was fairly busy when I visited. They were also helpful in explaining the toppings for anyone who had questions. The space inside is minimal but stylish. It is a smaller shop with limited seating, but it felt inviting and well-kept. Definitely a good spot for a quick stop when you are craving a unique dessert. Overall, Indigo Cow impressed me with both the quality of the ice cream and how well everything was presented. I will definitely be back to try more combinations.

Great place for dessert. Service was fast, and the shop was clean and modern. The matcha-Hokkaido milk swirl was smooth and not too sweet, but I wish they filled the cup more. Also tried the seasonal Hokkaido soft serve with sweet potato creme brulee, which was also delicious.

Small soft serve ice cream shop with some Japanese flavors and toppings. Went during the week after dinner - there is street parking and a couple lots behind the building. Can get tough finding a spot though. Place is small but bright. The seating is a bit funky - sort of like an airplane cabin where there's windows seats and if you needed to get out, you would need to ask people next to you to move out of the way. Ended up eating in the car. Got the Hokkaido Milk with their seasonal black sesame and yuzu sugar topping along with their chocolate wall. Was suuuuuper good of a mix - perfect balance of sweetness, citrus, chocolatey-ness, and creaminess. Would def get this again!

This place is hit or miss for me for sure. It's good but not good enough to stay in that line. One night I had gone and straight up left because it was too long and taking forever. Some nights are better than others when it comes to the soft serve itself. The matcha mochi is good but the regular mochi has 0 flavor. I would only come if I'm craving matcha soft serve and there's plenty of other places for that!

The soft serve is very creamy and delicious. It isn't too sweet, which I love, even with the added MBR topping. There was a small line when I entered on a Saturday afternoon. Even with the line, the service was quick and I got my order right away. There is a parking lot behind but it's really packed on the weekend, so plan ahead for that. It's also a bit pricey, but I think worth it.

Holy cow! This place was great! I'm glad I dragged my dad here after we were in the area for the day. We both ordered the small Hokkaido soft serve with M.B.R (mochi + brown sugar syrup + roasted soy bean powder). The soft serve was solid and didn't make me feel "jelak", which means feeling overwhelmed/sick by the taste of a rich, heavy dish in my language. The soybean powder was perfect and I thoroughly enjoyed it. The brown sugar also complimented the soft serve well. I would have liked less of it so it wasn't too sweet by the time you reach the bottom of the cup. Overall, it was a delightful experience. Parking was limited. There were street parking and lots behind the store but those were filled up quickly. It was definitely on the pricier side but worth it if you want to treat yourself. If I get another chance to visit again, I definitely want to get the matcha-centric topping. 10/10!

This has been on my list of dessert places to visit for a while now! I finally got to go, and it did not disappoint. I was in between the matcha and the mochi brown sugar soft serve because they seem to be their most popular items. The Hokkaido soft serve has a very distinct taste that never disappoints! It tastes like a less sweeter version of condensed milk and super creamy. The mochi was super chewy and fresh. I wish they added more than just one! (You can pay for more, of course) The brown sugar drizzle they add on top adds a hint of sweetness to the soft serve as well. It was not overwhelmingly sweet either, just the perfect balance! The inside of the shop is cute and bright, perfect for a mini photo shoot against the wooden wall that they have! Service is great and fast! Only street parking is available, but there is plenty by the residential area. Just a short walk away! I would recommend visiting this spot!

Soft serve was creamy and smooth. Matcha flavor was alright, couldn't really taste it in the ice cream. Warabimochi was so soft and stretchy, nice q q texture. Charcoal waffle tasted like a regular waffle.

Whether enjoyed on a warm day or as a sweet treat after a meal, it's the perfect combination of indulgence and refreshment. Their soft serve is the definition of "not too sweet." The service can be a little slow depending on what time you go. There was one person handling the cashier, making the order, and calling out the order. Major props to the person who helped me out that day. She still had a wonderful energy while working.

It's not bad or good. To me, Hokkaido milk was too sweet and a bit overwhelming. Matcha definitely tasted better and less sweet. I wouldn't come back for this, but I'm glad I gave it a try. Bit overhyped and overpriced.

Super busy inside and there was one worker doing everything so the line moved a little slowly, but the service was super friendly! Got the seasonal sweet potato soft serve I've seen all over social media (yaki imo creme brulee) and although the sweet potato brulee part was delicious, the soft serve underneath sadly did not taste like anything. It was also a little pricey at $7.10 per small cup. Glad I tried it though! There's limited seating inside but most people take their dessert to go.

This is a Hokkaido milk ice cream spot that was very small but had enough seating for customers to enjoy at. Finding parking in the area was incredibly difficult even on a Wednesday night. The sole worker at the spot was in charge of taking orders and filling them but they were able to move quickly and were very polite and patient. We ordered a small swirl with matcha warabimochi and the seasonal black sesame with yuzu. Both were tasty! I'm not sure I would come back because of the parking situation but I'm not mad that I made it out once.

Hokkaido style soft serve? Arigato! Sadly, I set my expectations too high. Indigo is a small soft serve shop selling ice cream made from imported Japanese Hokkaido milk. On our visit Indigo offered their classic milk flavor and matcha. We stuck with the OG, one in a dark waffle cone and a second w strawberry syrup. The ice cream was soft, more subtle than a classic vanilla soft serve; and slightly more dense, shirking away from the walls of the cone and dish. It was good, slightly better than an average vanilla soft serve based on its slightly unique flavor, but not extraordinary. The strawberry syrup was unremarkable, likely not homemade, and the cone crispy but not appreciably different from any other waffle cone. The inside was spartan and small, but clean. The service was friendly but slow, with one person running the entire shop. I informed the cashier, excited, that it was our first visit but was a little disappointed when she only explained the two ice cream flavors and neglected to point out the unique toppings, which I would have liked to try. Unfortunately Indigo falls quite short on value. The soft serve is expensive - $6.50 for a medium sized cup (see photos) and more for very topping and a waffle cone. Two large servings and a latte, with tax and tip, set us back $25, a steep price. Were the ice cream more unique, the ambiance more cozy, or vibrant more authentic Japanese, this price would be justified. Unfortunately, we are left with a pedestrian cone at a worldly, exotic price. Sayonara! Such a shame. Food: 4/5 Service: 3.5/5 Ambiance: 3.5/5 Value: 2.5/5

I'll be direct and say it isn't 100% the same as having a soft serve from Japan but it's close enough! Love having the swirl option and the matcha mochi was soft and chewy and decently sized. I would go back and try other toppings.

Unfortunately I was underwhelmed by the Hokkaido milk and matcha soft serve here. The soft serve didn't have that creamy, rich flavor that I've tasted in Tokyo and SF Japantown Hokkaido milk soft serves, and I felt like it was either watered-down or just not the best quality. The matcha soft serve was also nothing special and wasn't as strong as I usually like it.

This place is unlike any soft serve I've had before. The texture is creamy and velvety. I kept it simple with mochi as my only topping to cut down on sugar, and it turned out to be the perfect choice. For anyone who finds most desserts too sweet, this place is a must-try. It's indulgent without being heavy, and easily one of the best soft serve experiences I've had.

Worth the try: Hokkaido milk soft serve Hokkaido Milk Soft Serve: Creamy, milky flavor. I topped mine with MBR (Mochi + Brown Sugar + Roasted Soy Bean Powder) and it was the perfect combo. PARKING: Street parking only, which can be hard to come by. ATMOSPHERE: Small shop in Echo Park. Limited seating inside with some benches available outside. SERVICE: The ice cream is quick to come out--so quick they had my order ready before I could even finish paying. I've had this place bookmarked for a while and finally had a chance to stop by. Indigo Cow is known for being the first American ice cream shop to make soft serve with milk from Hokkaido, and I'm glad they opened one up right in LA. I'm a huge ice cream fan, so I mean it when I say this place lives up to the hype. My partner and I went on a Sunday afternoon and it was packed with people, but luckily the line moved fast. The ice cream is creamy, milky, and delicious, everything I'd expect from a Hokkaido milk soft serve. This spot transported me back to Japan, and I'll definitely be back to try it again.

Went to go try the Yaki-mo creme brûlée. I thought it was a great and unique flavor! I also quite liked the decoration of the store. The service was a bit slow, but understandable since they was only one employee.

A love a place where the food is super basic but it's so quality that it's amazing nevertheless. Indigo Cow is a prime example of this. The main flavor is just milk. But it's just so perfect. And the texture is so smooth. I got it with mochi, brown sugar and caramel which was a nice addition to add a little bit more flavor and texture. It's pretty expensive, but as mentioned before, high quality, and obviously a novelty.

Great ice cream, especially recommend their seasonal special, creme brulee! It has their milk ice cream topped with sweet potato puree and creme brulee made fresh! 1 star deducted due to its high price, limited parking, and usually slow service (one worker covering the whole shop).

Feel disappointed after the excitement of trying this place out from all the hype. Indigo Cow is known for their milk sourced from Hokkaido, Japan. For some reason, I thought it would be source from a particular breed of cow from Japan that has very distinct flavor. This place uses regular milk imported from Japan, and the taste of the ice cream is non-distinguishable from other ice cream shop in the States. I ordered the Hokkaido milk soft serve on a cone with matcha powder on top. The soft serve was average tasting, but the black cone was delicious. The employee (named Adrian I think), was super friendly. Interior is small and not a lot seatings. No free parking here but there's a big parking lot behind the store that is reasonably priced.