"Under sustained leadership the brand evolved from a relatively unknown niche into a widely admired luxury hospitality concern, growing its portfolio from eight remote, regenerative resorts to 26 properties and targeting roughly 50 within a few years. The group built its reputation on local culture, sustainability, and guest well-being—often pioneering these priorities before the wider industry—favoring a values-driven, unflashy luxury aesthetic and a mission-led culture supported by dedicated wellness and sustainability leaders. Even after being acquired by a global hospitality company in 2019, the organization worked to safeguard that ethos and emphasize thoughtful, identity-driven growth that delivers meaning beyond baseline service." - Jennifer Flowers