"Founded in 1977 and committed to selling hats handwoven in Latin America by artisans, Olé is the place to go to buy a Panama hat in San Juan. Walking into the tiny shop is an experience unto itself. For just $80 and about 20 minutes of your time, you’ll have your head measured for a hat and then you’ll get to watch one of the employees fit your new hat with a colorful ribbon of your choice and attach a personalized label inside." - Lyndsey Matthews