Can TikTok Help Restaurants Succeed? It's Complicated | Bon Appétit
"A West African restaurant in Inglewood whose fufu blew up after a nail artist drove 80 miles to film herself trying it; the resulting video amassed about 6 million views and spawned a global #fufuchallenge that reportedly quadrupled business almost overnight. The spike illustrates how a single viral clip can dramatically drive traffic, but the restaurant’s most prominent viral exposure clustered in late 2021 and has shown far fewer breakout videos since." - ByMaggie Hennessy
