Ghost Kitchens Might Be the Future of Restaurants | Bon Appétit
"A company that pivoted from parking to leasing kitchen spaces and launching standardized delivery brands, growing rapidly during the pandemic (from about 50 kitchens in 18 cities to roughly 120 kitchens in 21 cities). It develops concepts using delivery and demographic data, standardizes menus and training, and positions itself as an enabling platform that can raise profit margins modestly for partner restaurants while scaling simple concepts nationally — an approach some chefs see as impersonal and others view as a lower-risk path to growth." - ByPriya Krishna
