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MDK Noodles (Myung Dong Kyoja)
Korean restaurant · Anaheim ·
@bonappetit
5,326 Postcards · 1,008 Cities
Can TikTok Help Restaurants Succeed? It's Complicated | Bon Appétit
"A Korean noodle and dumpling chain with locations in Los Angeles, Anaheim and Houston that had been selling dalgona candy for at least a year before the dessert became a global TikTok craze following a hit TV show. The viral moment sent monthly dalgona sales at a single location from a few dozen to as many as 500, though demand later tapered to roughly 150–200 pieces a month, and management says the attention both surprised them and was difficult to fully capitalize on." - ByMaggie Hennessy
