"Procera is the first Kenyan distillery of any kind, let alone its first craft gin, and has proudly based its recipe on African botanicals. That includes the usage of African juniper, or juniperus procera. Not only does this variety serve as the namesake for the gin brand, but its unique qualities, highlighted by bright citrus notes, stand apart from the long-time standard for the industry—common juniper or juniperus comminus. "Roger tasted the African juniper distillate and said to me, 'Guy, this is amazing, this is gonna be big!'" Brennan says. "We're the first to use this juniper commercially. And we're learning as we go."
