Bright Ideas in Travel 2024
"The Leela’s properties across India use more than 10 tons of flowers every year—and now, those flowers will be reused, too. In February 2024, the brand commenced a new collaboration with Phool, a company that employs marginalized and at-risk women in Uttar Pradesh to upcycle temple flowers that would have otherwise been dumped into the Ganges. The Leela collects flowers from its properties, which are sent to Phool’s facilities to be “flowercycled” into natural incense. These incense sticks and cones are then infused with The Leela’s signature scent and distributed to its hotels and resorts, where they are available for guests to purchase."
