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"Azalai Urban Souk is a small restaurant and shop that Khouloud Belkahia founded just as Marrakech went into lockdown in early 2020. Having previously run a small group of boutique hotels with her ex-husband, Belkahia understood that “people have a great sensitivity to detail—one that is not necessarily about a material value but rather an emotional value, a detail which has a story to tell.”"