"Last week, Extended Stay America launched a voter registration initiative across the 561 locations of its hotels in the United States that it owns outright. Stay Counted is a brand-wide effort to build awareness for the upcoming presidential election. From now until November 3, 2020, every Extended Stay property (which can be found in 41 states) will greet guests with lobby signage promoting the initiative; there will also be information about registering to vote shared on TV monitors around the hotels. Social media and email campaigns nudging fans of the brand to ensure they’re registered will be deployed between now and November. Associates, who on Fridays will be wearing dedicated t-shirts showing off the Stay Counted program, can help guests through the process of registration if they require it. Most states allow digital registration on vote.gov, which guests can even do while they’re checking in. But if you’re from a state where you’re required to mail it in, the on-property staff is ready with stamped envelopes. Everyone who registers will get a sticker they can wear to spread the word further."
