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"A checkout-free supermarket on High Holborn in central London that lets customers walk in, pick up groceries and leave using a dedicated app. Marketed as cashierless and notable for having no self-checkout machines, it nonetheless employs staff for shelf-stocking and to carry out ID checks when alcohol is purchased. Backed by an established supermarket chain, the location offers a broader food selection and built-in customer familiarity, positioning it as a direct rival to other app-driven cashierless grocery concepts in the U.K." - James Hansen