"Founded in 2018 by Sierra Steifman to teach flower arranging, gardening, and entertaining, the business began by selling pots, tools and a small selection of taper candles—a nod to the candle shop Steifman's mother ran—and often used hand-dipped, molded tapers in its tablescape designs. Over time those tapers became an unexpectedly strong product line, with sales surging during the pandemic through 2021 as a younger generation rediscovered simple, scent-free tapers as affordable, understated table accents. The company's leaders frame this interest as an evolution from luxury-branded candles toward a focus on experience and mood, positioning tapers as an accessible way to change a room without heavy fragrance or overt branding." - Rebecca Flint Marx