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"A retail-forward, experimental pop-up operation planned for a fall opening in a large downtown landmark; the concept favors a rotating slate of shops and food stalls rather than a permanent food-hall model and is designed to host mixed programming such as coffee-backed book talks, tequila tastings, and healthy-cooking demonstrations led by influencers. Backers hope the extended pop-up format gains traction as a flexible, social experiment tailored to a post-pandemic market." - Ashok Selvam