Which Wich Drops Cryptocurrency Sandwich Box | Eater Dallas

"On Friday, April 29 only, locations nationwide offered a limited “crypto box” (100 per store, 25,000 total) that included a regular sandwich, a cookie, chips, a large drink, and a heavy golden coin emblazoned with a W initially worth $10. The coin’s value is tied to Bitcoin-to-dollar conversion rates, with a website and QR code provided to keep customers apprised of current worth; the physical coin can be redeemed at a local franchise for food equal to its value or mailed in for cash. Founder Jeff Sinelli described the promotion as an educational, tactile “initial coin offering” designed to get people invested in and talking about cryptocurrency, framing it as both a collectible marketing stunt and a way to spark dialogue (he even quipped “buy the French dip” in reference to buying the dip)." - Courtney E. Smith