
4

"After social-media posts by a family member of the company’s leadership that appeared to disparage the Black Lives Matter movement, this fast-casual burger chain faced swift public backlash: patrons vowed to boycott, critics flooded reviews and social channels, and multiple former employees went public with allegations of harassment. The company publicly condemned the statements and reached out to former staffers amid the controversy, but the episode damaged local goodwill and prompted widespread negative attention." - Erin Russell