LA’s Latest Hot-Ticket Food Item Is a Plush Loaf of Japanese Bread Baked in a Ghost Kitchen - Eater LA
"When high-end Japanese shokupan (milk bread) bakery Ginza Nishikawa opened its first U.S. location in a Los Angeles ghost kitchen this past July, the $18 loaves sold out almost immediately, every day, through an online ordering system. The milk bread craze may have something to do with Ginza Nishikawa’s popularity in Japan. Made with alkaline-ionized water, Canadian wheat flour milled in Japan, cream, butter, and honey, the recipe yields a golden-crusted loaf that’s silky and cloud-like in texture with just a hint of sweetness." - Jean Trinh
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