On LA Restaurant TikTok, Not All Content Is Created Equal | Eater LA

"On a nearly hour-long drive to the Vietnamese-inspired brunch restaurant in Fountain Valley, Maria Viera (Latina Foodie LA) set up multiple 4K cameras, lights, and a monitor, coordinated with cooks and servers, and filmed dishes including the Vietnamese salad, mango sticky rice, filet mignon, and coconut coffee; she did multiple takes of tasting and reaction shots to produce high-production videos for her more than 264,000 TikTok followers and over 104,000 Instagram followers, charging restaurants for this multi-person, gear-heavy service rather than trading reviews for free meals." - Mona Holmes