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"Founded in 2014 by Danielle Tubbs, this small cookie business blends Jamaican-inspired flavors with personal childhood memories — think mango-coconut-lime, ginger with sweet molasses, and grapefruit-pineapple-hibiscus — and is gearing up for a big holiday season. After early requests for vegan options from friends and family, the founder chose to overhaul every recipe to be fully vegan rather than tacking a single vegan item onto the menu. She produces the cookies out of a commercial incubator kitchen and sells them online; the brand’s story is rooted in family baking traditions (rum-soaked fruit for black cakes, secret family techniques) and a desire to broaden representation and variety in the cookie market." - Ashok Selvam