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"This fast-food restaurant made headlines by becoming the first to have a celebrity-named meal since Michael Jordan: the Travis Scott meal, which paired a bacon Quarter Pounder with fries served alongside barbecue sauce and a Sprite. The promotion was a viral sensation—fans would reportedly show up at the drive‑thru blasting “Sicko Mode” instead of placing orders—and the partnership proved highly lucrative, earning the artist about $20 million." - Amy McCarthy