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"Ranked the second most Instagrammable chocolate shop in the U.S. by Betway (behind Los Angeles’s Compartes Chocolates), Ballard’s Theo Chocolate earned its spot by sheer social metrics—Betway summed Facebook likes/followers and Instagram followers—and, according to the write-up, the reason Theo beat out chocolate makers in bigger cities amounts to one thing: photos of chocolate!" - Harry Cheadle